The Pulse of the Coast: Why Property Care Services in Vega Baja Have Become a Gold Mine

On the Costa Blanca, in the heart of the picturesque Vega Baja, where the sun shines more than 300 days a year, a compelling story is unfolding. This is not merely a tale of beautiful villas and orange groves, but the story of a market enjoying its moment in the spotlight. Today, property care and supervision services here are no longer a luxury, but a genuine necessity, shaped by the region’s fast-paced reality and its unique demographic profile.

The market is literally buzzing. The province of Alicante is breaking records: in August 2025, the average price per square metre rose to €2,673, showing an impressive annual increase of over 15%. A detailed overview of the Alicante property market in 2025 can be found on Torreviejactual.com.

Foreign investors are searching for their own paradise under the sun, and Vega Baja — with jewels such as Torrevieja and Orihuela Costa — remains the epicentre of this attraction. Non-residents account for an astonishing 33.2% of all transactions. These owners do not live here permanently; they need someone to be their eyes and hands on the ground.

The market for property care services in Vega Baja is currently experiencing strong and sustained demand. The supply of rental housing has been shrinking at a record pace (–56% since 2020), making rental investment highly attractive, but also increasingly dependent on professional management.

From Basic Check-Ups to Smart Villas

The range of services has expanded far beyond watering plants and airing out rooms.

Today, the most in-demand services include:

• Basic property supervision: regular inspections, checking utility bills, ventilation, and handling minor repairs.

• Rental management: a full-service approach, from tenant search and advertising to cleaning and financial settlements.

• Comprehensive services: opening and closing properties before the owner’s arrival, organising transfers, and stocking essential supplies.

  
  

Innovative offerings now include the installation of Smart Home systems, allowing owners to remotely control security,

temperature, and lighting. Personal concierge services, capable of handling virtually any day-to-day request, are also gaining popularity.

Trends and Technology: AI Watching Over Your Home

The key trend is digitalisation and transparency. Property owners want to clearly understand what they are paying for. Companies rely on specialised CRM systems and provide photo and video reports after every visit.

New technologies are increasingly being implemented:

• Video surveillance and alarm systems integrated with mobile applications, enabling immediate response to any incident.

• Artificial intelligence (AI): still applied cautiously, mainly to optimise short-term rental management. AI-driven algorithms help set dynamic rental prices based on seasonality, demand, and competition, maximising owners’ returns. AI-powered chatbots are also used for initial communication with potential tenants.

  
  

Managing properties in this region is a mix of business and adventure — sometimes even resembling a detective story. One of the biggest fears for owners is illegal occupation by “okupas”. A homeowner who leaves for a few months may return to find their property unlawfully occupied. In this context, regular inspections and rapid response, provided by professional service companies, become absolutely critical.

There are also lighter, more human moments. Property managers share stories of pets accidentally left behind in empty villas. Alert neighbours and management companies often join forces in improvised “rescue teams” for cats and dogs, adding a human touch to an otherwise highly structured industry.

People Matter: The Value of Professionals

The staffing situation is complex. On one hand, the barrier to entry is relatively low and the number of companies is high. On the other, finding a truly qualified, reliable, and responsible property manager, with in-depth knowledge of local legislation and strong language skills, remains a challenge.

There is no specific public training programme focused on “managing foreign-owned properties in Vega Baja”. Professionals typically come from related sectors such as tourism, hospitality, construction, or real estate. Many are foreign residents themselves, having personally navigated the entire process of purchasing and settling into property ownership in Spain. Larger agencies tend to train their staff internally, with a strong emphasis on customer service and local expertise.

Conclusion

Market conditions are constantly evolving, making it essential to keep a finger on the pulse.Vega Baja is not only experiencing a real estate boom — it is building an entire ecosystem of essential and highly sought-after services around it. And as long as the Costa Blanca sun continues to attract new homeowners, demand for reliable “key holders” will only continue to grow.